COMMERCE 3MA3 Chapter Notes - Chapter 8: Measuring Instrument, Computer-Assisted Telephone Interviewing, Longitudinal Study

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 3MA3
• Professor: Mohammad Hossein Tajvarpour

Document Summary

Door-to-door interviews: interviews conducted face to face with consumers in their homes. Executive interviews: the industrial equivalent of door to-door interviewing. Mall-intercept interviews: interviews conducted by intercepting mall shoppers (or shoppers in other high-traf (cid:272) lo(cid:272)atio(cid:374)s) a(cid:374)d i(cid:374)ter(cid:448)ie(cid:449)i(cid:374)g the(cid:373) fa(cid:272)e to fa(cid:272)e. Predictive dialing: today, random-digit dialing has been merged with sophisticated software to create predictive dialing. Cellphone interviewing: cellphone interviewing enables researchers to access people otherwise unreachable for a telephone interview. Central-location telephone interviews: interviews conducted by calling respondents from a centrally located marketing research facility. Computer-assisted telephone interviews (cati): central-location telephone interviews in which i(cid:374)ter(cid:448)ie(cid:449)ers e(cid:374)ter respo(cid:374)de(cid:374)ts" a(cid:374)s(cid:449)ers dire(cid:272)tl(cid:455) i(cid:374)to a (cid:272)o(cid:373)puter. Self-administered questionnaires: questio(cid:374)(cid:374)aires lled out (cid:271)(cid:455) respo(cid:374)de(cid:374)ts (cid:449)ith (cid:374)o i(cid:374)ter(cid:448)ie(cid:449)er prese(cid:374)t. Ad hoc mail surveys: questionnaires sent to selected names and addresses without prior contact by the researcher; sometimes called one-shot mail surveys. Mail panels: pre-contacted and pre-screened participants who are periodically sent questionnaires.