ECON 1B03 Chapter Notes - Chapter 10: Monopolistic Competition, Perfect Competition, Demand Curve

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Each firm"s product is slightly dif. from the other, thus each firm has a downward sloping demand curve just like a monopoly. Freedom to enter or exit whenever, just like perfect competition. Due to unique products, firms can set their own prices to some degree. Max profit at mc=mr, and just like a monopoly, uses this to find q and sets q into demand curve to find p. In the sr, this behaves just like a monopoly. Sr economic profits attract new entries to the market, increasing number of products offered, therefore entry of a new firm will reduce demand faced by already present firms, shifting their demand curves to the l and their profits decline. P>mc and p>mr. due to this, an extra unit sold at the going price will still add more to total revenue than to price. This makes a firm want to sell more and they do so by advertising.

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