ECON 1B03 Chapter Notes - Chapter 9: Pyrroloquinoline Quinone, Marginal Revenue, Demand Curve

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Monopoly: single seller of a good or service for which there is no close substitute. Sets it own price - price setters - , has to serve the entire market so the market demand curve is also the firm"s demand curve. Maximizes profit by choosing a level of output such that mr = mc. P > mr in monopoly because the monopolist has a downward sloping demand curve. In order to sell more, it has to lower the price on all the goods it sells. Monopoly demand curve is the market demand curve. Marginal revenue = change in tr/change in q. If firm wants to increase the q sold, it has to lower its p because the demand curve is downward sloping. It gets less revenue for each additional good sold. So marginal revenue is always less than p. In perfect competition, mr=p, therefore, mc = p. that"s not possible here since mr < p.

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