Content analysis is performed on forms of human communication such as photos, written questions documents, video, audio, movies o . Debate on whether content analysis should be limited to manifest content (those elements that are physically present and countable) or extended to more latent content (interpretive readings of the symbolism underlaying the physical data) o o . Manifest content is like the surface structure present in the message. Latent content is the deep structural meaning conveyed by the message. What kind of mood does a body of text suggest? accumulate across time news etc) is now an everyday part of many peoples lives. Digitl/visual culture the images found through technology (ads, scrolling on social media, Netnography the study of online cultures and the virtual worlds of cyberspace. It provides instant access to share life moments with family/friends or idea. Attitude the way someone thinks about and feels about themselves, another person, thing.