BUSI 1210 Chapter Notes - Chapter 10: Generation 40, Marketing Mix, Dimensional Analysis
2 Dec 2016
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Document Summary
In recent years npd researchers and practitioners have moved to a more formalized process. This is done to reduce inefficiency in present process, to increase the likelihood of success, to enhance communication between npd team members and departments connected with npd process activities, and to increase speed to market & enhance competitiveness. Step 1: opportunity identification: idea generation & preliminary business case development. Step 2: preliminary design: first generation prototype and further market assessment. Step 3: prototype testing: ongoing market analysis, support materials, preliminary launch planning. Step 4: market introduction: final market analysis and actual launch. Npd via stage gates: preliminary market assessment, preliminary technical assessment, detailed market study, pre-development business & financial analysis, product development, customer product testing, trial sell, trial production, pre-commercialization business analysis, production start-up, market launch. Team composition: contingency approach - depending on project complexity and newness. Team group processes: the essence of good communication. Team organization of work: flexible and overlapping.
