ILLU-2010 Chapter Notes - Chapter 3: Trade Magazine, The Decade
Document Summary
If all are directors were permitted to produce the advertisements they find most appealing, they would in turn attract more people who are just like themselves. More knowledge of the media = many clues to the director about the characters of the audience. Business magazines have more aspiring newcomers reading. Trade magazine readers= highly receptive mood, more willing than most to work through a talky advertisements. Inhibited advertisements from aiming above the heads of audience. Low- brow = mass appeal, high- brow= limited and rather snobbish set, too few in numbers to advertise to. Low- brow, practical, high- brow= idealists through some deep changes advertising. Since classification by taste formulated, american market has gone. More people getting richer= less call for fun and experimental. Average man spends time catching up on culture. Mere people buy tickets to concerts than baseball games. More leisure time= more artistic growth and intellectual. Moving to suburbs= more social ties for people.
