VISD 2B09 Chapter Notes - Chapter 2: Text Box, Century Guild Of Artists, Aestheticism
26 Jan 2016
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Document Summary
Art nouveau, advertising the modern world (p. 56- 106) American producers went through a series of price arcs and: american type founder association that sought to set consolidations standardize prices for type, copyrights for new types. Franklin gothic was the most in demand: its confusing because it can mean sans serif, but also the medieval scripts. Eventually the competition led to the creations of all standard type faces created for both linotype and monotype. An art director allow advertising firms to take control of the marketing. Art directors were also responsible for hiring the best illustrators, and designs of advertisements by 1890s representational imagery was the cornerstone of the american market: art directors can sometimes be the graphic designer/ illustrator for himself. English art nouveau painting during the victorian age for the industry asymmetrical design. Fluid relationship between commercial illustration and academic. Associating consumer products with fine art created a certain cachet.
