COMM 103 Chapter Notes - Chapter 1,3-15: Protectionism, Accounts Payable, Capital Asset
Document Summary
The needs it professes to meet in the marketplace. Value-creating skills an organizations employees bring to the marketplace. Re ection of the complexity of the business activities. Commercial endeavours: generation of revenue from the acquiring of youtube. Employee interaction: its developers and engineers that create their products. Organizational ef ciency and structure: their server farms, managerial hierarchy and operating processes. Mission focused activities aimed at identifying the needs of a particular market. The development of a solution to a need by transforming resources. Infrastructure and resource base of the organization. Money needed by an organization to support asset based expenditure. Foresight, drive, knowledge, decision making abilities of top level staff and owners. The operational platform or structure that a business uses to generate revenue. An advantage an organization has over its competitors. Allows it to generate more sales, achieve greater margins, attract and retain customers.