PSYC 203 Chapter Notes - Chapter 3: Research Question, Consistency, Cognitive Dissonance
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Designed to shed light on the solution to real-world problems (ex. Selective attention in reading: recall different coloured words. Both kinds of cellphone use equally impaired driving. Conditions of the study can be specified more precisely, and participants can be selected and placed in the different conditions of the study more systematically. Sometimes criticized for being artificial and far from everyday life situations. Mundane realism - refers to how closely a study mirrors real life. Experimental realism - concerns the extent to which a research study (either lab or field) has an impact on the subjects, forces them to take the matter seriously, and involves them in the procedures: field. Physical arousal may be misinterpreted with sexual arousal. People walking on higher bridge reported more romantic images. Couldn"t control which participants were in which experimental group. Conducted follow up lab study: field research can provide support for findings from lab research, dutton and aron study.