Accounting MRK108 Chapter Notes - Chapter 2.6.7: Electronic Document, Marketing Mix, Personal Information Protection And Electronic Documents Act
22 Dec 2016
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Identify the impact of technology on a firm. Operate more efficiently or create a better product: 2. Technological relevant: research, willingness to adopt new technology. Basic research (pure research: confirm existing theory or to learn more about a concept. Applied research: an attempt to develop new or improved products. Rss = really simple syndication: automated delivery of marketing/news. Discuss the political and legal environment of marketing. Understand and conform to laws or else subject to consequences for a firm. Lawyers/marketing managers: could hold up new products due to copyright infringement suit (law) Marketers need to understand laws by government/agencies federal legislation. Competition bureau: responsibilities for enforcing laws such as: Specialized federal legislation affecting business: legislations and major provisions. Free competition and efficiency in the market. Prohibit/forbids mergers and marketing activities such as: misleading advertising, price fixing, predatory (explicit) pricing, multi level fraud.
