Business Administration - Accounting & Financial Planning EAC349 Chapter Notes - Chapter 7: Fax, Sales Promotion, Employee Benefits
29 Jul 2013
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E. g. acceptances, positive answers to requests, announcements of policy changes, routine requests, transmittals, news releases etc. All messages are informative they explain or tell readers something. They also involve persuasion anticipating audience reactions help determine the persuasiveness of the message. Get the reader to read, understand reader or reassure comments and view message positively. Ensure message minimizes between writer and the reader work for the writer. Message length depends on purpose, audience"s needs and complexity of the situation. Print messages when situation requires higher level of formality or it is a legal requirement. Letters are for outside the organization whiles memos are for inside. Both can be: long or short, formal or informal, simple responses or difficult ones when new situation or higher stakes. Use of email has led to: developing email, safeguarding access & policies and procedures controls, training employees to treat email appropriately, monitoring email use, limiting personal use.
