CMNS 110 Chapter 3: CMNS 110 Chapter 3

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Grooming, gossip, facebook and myspace - zeynep tufekci. Paper explores rapid adoption of line social network sites (snss) by students on us college campus. Paper situates sns activity under 2 rubrics. Compares & contrasts user & non-user populations in terms of. 2 clusters found to influence sns adoption. Especially found that non-users display attitude towards social grooming. Non-users do not report smaller number of close friends compared w/ users. Users of sns - heavier users of expressive internet. No difference in use of instrumental internet. Rise of social computing opens new dimension of benefits & harms stemming from differential use. User"s representation of self to others to pursue w/ intention of contacting/being contacted by others" profiles/semi-persistent public commentary on profile/traversable publicly articulated social network displayed in relation to profile. Profile owners express online persona through pictures/words & page compensation/data fields where info indicated. Profile on sns is not static entity.

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