CMNS 240 Chapter Notes - Chapter 8-1: Online Advertising, Interactive Advertising Bureau, Adwords
10 Nov 2016
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Audience manufacture in historical perspective: from broadcasting to google. First, there is the issue of time. Second, there is an issue of comparisons and distinctions. Political economy, audiences and the blindspot debate" the search for the newness of new media also provides an occasion for re- examining, challenging and defending scholarly approaches for understanding communication media. This is so because the process of making distinctions and comparisons always implies a particular perspective, a set of assumptions, concepts and theories regarding the object of study. A section of this body of work that revolves around the issue of advertising and the economic role of audiences what has come to be known as the blindspot debate". The debate was sparked by dallas smythe"s (1977) proposal to focus on the economic dimension of media industries in capitalism and to point to audiences as the main commodity manufactured by these industries.
