COMS 201 Chapter 9: Social Exchange Theory
21 Apr 2016
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The basic idea is that people seek to maximize rewards and minimize costs in relationships. We communicate and build relationships to gain rewards, and we stay with relationships that are more rewarding than costly and more rewarding than alternatives. Assumes that humans base their behaviours on rational calculations designed to. We tally our costs, and benefits, or rewards, to derive a net outcome. Rewards are things that have positive value to an individual. Costs also include forgone opportunities real and possible benefits we give up by being in a relationship. Positive net outcomes result if relationships provide more rewards than costs; negative net outcomes result if relationships are more costly, than rewarding. Comparison level = a subjective standard for what we expect in a particular type of. Based on a person"s past and current relationships as well as the person"s observations of other relationships and general knowledge derived from books, films, tv, and other sources.
