ECON 2310 Chapter 14: Chapter 14- Equilibrium and Efficiency.pdf

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Product homogeneous- when products are identical in the eye of the purchaser. Differentiated- when some purchasers view the products as different. Market demand- the sum of the demands of all the individual consumers. Market demand curve- the horizontal sum of individual demand curves. Market supply- the sum of the supply of all the individual sellers. Market supply curve- the horizontal sum of the individual supply curves. Free entry- there is free entry in a market when technology is freely available to anyone who wishes to start a firm and entry is unrestricted. In that case, the number of potential firms is unlimited. Aggregate surplus- equals consumers total willingness to pay for a good less firms" total avoidable cost of production. It captures the net benefit created by the production and consumption of the good. Deadweight loss- a reduction in aggregate surplus below its maximum possible value.

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