SOAN 3070 Chapter Notes - Chapter 7: Content Analysis
4 Feb 2018
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Document Summary
Unobtrusive methods ways of getting data without interacting with anyone. The researcher analyses data that already exists and the collection of data does not affect the materials that are studied. Almost anything that has been created or modified by people can be a source of data. Manifest content looks at content that is easily observed and immediately evident. Analyzing pre-existing documents: written texts provide telling windows into social worlds, statistics can give us a general sense of the topic. Institutional ethnography: these documents can produce and sustain standardized practices and establish relations of ruling: thus, bureaucratic forms represent people, establish priorities and dismiss specific events or persons. Analyzing media content and reflections of reality: frames: shape media articles by determining what will be discussed, how it will discussed and how it will not be discussed. They show definitions of the situation and generates reports about fear also known as (cid:498)mapping(cid:499) where these fears become topics.
