MKT 3230 Chapter 44: Chapter notes 44

• School: University of Manitoba
• Department: Marketing
• Course: MKT 3230
• Professor: Grant W.Wainikka

Document Summary

Less intense = higher adaptation o duration stimuli that require relatively lengthy exposure to by processed tend to be habituated to because they require a long attention span. Longer exposed = higher adaptation o discrimination simple stimuli tend to be habituated to because they do not require attention to detail. Simple = higher adaptation o exposure people tend to habituate to frequently encountered stimuli as the rate of exposure increases. More exposure = higher adaptation o relevance people tend to habituate to stimuli that unimportant because they fail to attract attention. Less relevant = higher adaptation are irrelevant or: repetition is necessary (exposure) mb>mc, but as it becomes excessive mc>mb.