AFM102 Chapter Notes - Chapter 7: Contribution Margin, Fixed Cost, Earnings Before Interest And Taxes

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Cost-volume-profit (cvp) analysis: helps managers understand relationships among cost, volume and profit. Focus: how profits are affected by the following: prices of products, volume or level of activity, per unit variable costs, total fixed costs, mix of products sold. Decisions: what products/services to offer, what prices to charge, what marketing strategy to adopt, what cost structures to implement. The break-even point can also be defined as the point where total sales equals to total expenses, or as the point where total contribution margin equals total fixed expenses. > some applications of cvp concepts: change in fixed cost and sales volume. Increasing fixed costs and increasing volume: greater unit contribution margin, greater the amount the companies may be willing to spend in order to increase unit sales, auto companies high unit cm advertise heavily. > target operating profit analysis: the cvp equation, the contribution margin approach, after-tax analysis.

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