BET430 Chapter Notes - Chapter 1: Linkedin
16 Dec 2018
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Personal selling: the personal communication of information to persuade a prospective customer to buy something that satisfies the individual"s needs. Social media: a technology that allows social interaction and communication over the. World wide web (for example, facebook, linkedin, and twitter). Order taker: an individual who asks what the customer wants or waits for the customer to order. Order getter: an individual who gets new and repeat business using a creative sal es strategy and a well -executed sales presentation. Career path: the upward sequence of job movements during a sales career. Non-financial rewards: rewards that are generated by the individual, not gi ven by the company; also called psychological income or intrinsic rewards. Financial rewards: rewards given or compensation given by a company. Incentive: a reward that serves to motivate someone. Empathy: the ability to identify and understand another person"s feelings, ideas, and circumstances.
