ECON101 Chapter Notes - Chapter 11: Average Variable Cost, Average Cost, Diminishing Returns
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ECON101 Full Course Notes
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Decisions are aimed at achieving the one overriding goal: maximum attainable profit. Decisions about the quantity to produce and the price to change depend on the type of market in which the firm operates. All types of firms in all types of markets make similar decisions about how to produce. The short run is a time frame in which the quantity of at least one factor of production is fixed. For most firms, capital, land and entrepreneurship are fixed factors of production and labour is the variable factor of production. Fixed factors of production are the firm"s plant. The long run is a time frame in which the quantities of all factors of production can be varied. A period in which the firm can change its plant. Long run decisions are not easily reversed: once a plant decision is made the firm usually must live with it for some time.