ECON101 Chapter Notes - Chapter 14: Monopolistic Competition, Marginal Cost

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Chapter 14
Monopolistic Competition: A market structure in which:
- A large number of firms compete
- Each firm produces a differentiated product
- Firms compete on product quality, price, and marketing
- Firms are free to enter and exit the industry
Product Differentiation: Making a product slightly different from the products of
competing firms.
Excess Capacity: Producing less than efficient scale, which is the quantity at
which average total cost (ATC) is at a minimum.
Markup: Is the amount by which price exceeds marginal cost.
Signal: An action taken by an informed person (or firm) to send a message to
uninformed people.
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ECON101 Full Course Notes
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