PSYCH253 Chapter Notes - Chapter 5: Philip Zimbardo, Moisturizer, Subtyping
18 Sep 2013
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1978 in guyana, 914 followers of the reverend jim jones have drink strawberry laced drink with tranquilizer, painkillers, and a lethal dose of cyanide: he required a 10% of income contribution, and it increased to 25% 19 wives that they should bear his children. Attitudes follow behavior people usually internalize commitments made voluntarily, publicly, and repeatedly. Compliance breeds acceptance behavioral rituals, public recruitment, and fund-raising strengthen the initiates identities as members cult initiates become committed advocates the greater the personal commitment, the more the need to justify it. The foot in the door phenomenon once into a cult, converts find that monetary offering are at first voluntary, then mandatory. Persuasive element analyze persuasion using: who (the communicator) said what (the message) how (the channel) to whom (the audience) Successful cults usually have a charismatic leader- someone who attracts and directs the members. A credible communicator is someone the audience perceives as experts and trustworthy ex.
