PSYCH101 Chapter Notes - Chapter 13: Cognitive Dissonance, Processing Fluency, Norm (Social)

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH101
• Professor: Paul Wehr

Document Summary

Most (cid:272)o(cid:373)(cid:373)o(cid:374) approa(cid:272)hes take(cid:374) to atte(cid:373)pt to (cid:272)ha(cid:374)ge the pu(cid:271)li(cid:272)"s (cid:271)eha(cid:448)iour o(cid:374) a large s(cid:272)ale: Technological (ex: people will have a smaller carbon footprint of there are alternative energy technologies available) Legal (get the laws right and people will behave in the desired way) Economic (focuses on financial incentives and penalties; ex: make the right thing to do cheaper and wrong thing to do more expensive) Raising awareness (focuses on information; get the info. right and educate everybody) Although each of these approaches can have an impact on pubic behaviour, each one by itself is insufficient for solving the climate change crisis. Technological, legal, and economic approaches require public supports; otherwise, it is hard to imply. To change behaviour, you have to change the beliefs upon which attitudes are based, which means you have to give people information (pamphlets, billboards, and campaigns, etc.