PSYCH101 Chapter Notes - Chapter 13: Processing Fluency, Norm (Social), Cognitive Dissonance

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH101
• Professor: Paul Wehr

Document Summary

Understand how behaviours in uence attitudes in terms of the cognitive dissonance theory. Issue to nding solutions to our environmental challenges is that it requires that the public supports those solutions. Learning how to communicate effectively in order to in uence attitudes and behaviour is a major focus of psychology. !1 source: an introduction to psychological science (krause et al. ) Module 13. 3 - attitudes, behaviour, and effective communication. Need to be con dent that your perspective makes logical, rational sense. Central route is most reliable when people are highly motivated about the topic, when they have suf cient time and freedom from distraction, and when the information is not overwhelmingly complex relative to their knowledge. Desire to get information is related to how personally relevant it is. Reword to make the message more personally engaging construal-level theory: describes how information affects us differently depending on our psychological distance from the information.