PSYCH101 Chapter Notes - Chapter 44: Normative Social Influence, Social Proof, Social Influence

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH101
• Professor: Richard Ennis

Document Summary

Conformity and social norms conformity adjusting our behaviour or thinking to coincide w/ a group standard: asch"s line experiment, more than 1/3 of the time the participants went along w/ the group. Normative social influence results from desire to gain approval or avoid disapproval: we need to belong informational social influence results from willingness to accept others" opinions about reality, we sometimes conform to be accurate. Asian, african, latin american honour group standards. Milgram"s experiment demonstrated the power of obedience. > 60% went through all the switches further research shows that women would respond similarly. While some may question the ethics of the study, none of the participants seemed to suffer emotional aftereffects. Lessons from the conformity and obedience studies for the most part, obedience trumped kindness in milgram"s experiment. Social facilitation social facilitation stronger responses on simple or well-learned tasks in the presence of others: when others are watching.