PSYCH253 Chapter Notes - Chapter 5: Physical Attractiveness

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH253
• Professor: Christopher Lok

Document Summary

Persuasion: the process by which a message induces change in beliefs, attitudes, or behaviours. Good persuasion (cid:449)e call it as (cid:858)educatio(cid:374)(cid:859) More factually based and less coercive than propaganda. Bad persuasion (cid:449)e call it as (cid:858)propaga(cid:374)da(cid:859) When people try to persuade others, they can try to use good arguments; they can convince people that if they really think through the issues, they will become persuaded to change their minds. At the opposite e(cid:454)tre(cid:373)e, the(cid:455) ca(cid:374) tr(cid:455) to cha(cid:374)ge people(cid:859)s (cid:373)i(cid:374)ds (cid:449)ithout ha(cid:448)i(cid:374)g the(cid:373) thi(cid:374)k about the issue at all. When people are motivated and able to think systematically about an issue, they are likely to take the central route to persuasion. Rather than noticing whether the arguments are particularly compelling, we might follow the peripheral route to persuasion. Peripheral route to persuasion: occurs when people are influenced by incidental cues, such as a speaker(cid:859)s attracti(cid:448)e(cid:374)ess the strength of the arguments does not matter in this case.