PSYCH 338 Chapter Notes - Chapter 4: Price Fixing, Emotional Contagion, High Tech

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People tend to hold values structured around such factors as achievement, power, autonomy, conformity, tradition, and social welfare. There are traditionalists, the baby boomers, generation x, and generation y/ the millennials. These generations are demarcated by being of different ages, and are also distinguished by having grown up under rather different socialization experiences. The traditionalist are portrayed as being respectful of authority and having a high work ethics. The boomers are viewed as optimistic work alcoholics. Gen x is seen as cynical, confident, and pragmatic. Gen y is said to be confident, demanding of feedback, social, and somewhat unfocused. There is some indication that gen x and gen y are more inclined to value money, stats and rapid career growth than are boomers. There is also evidence that gen ys and xs, compared to boomers, see work as less central, value leisure more, and are more inclined toward work- life balance.

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