REC280 Chapter Notes - Chapter 6: Media Play, Salesforce.Com, Starbucks

• School: University of Waterloo
• Department: Recreation and Leisure Studies
• Course: REC280
• Professor: Karla Boluk

Document Summary

Social media and web 2. 0 are two popular buzzwords as well as technological concepts, which have brought about pervasive changes in business-to-business communication, business to-customer communication, and customer to-customer communication. In this era of social media, the internet has evolved from a broadcasting medium to a participatory platform which allows people to become the media themselves for collaborating and sharing information. While there are increasing concerns related to privacy issues and identity theft in social media usage, time. Magazine named the person of the year in 2006 you the website users. Driven by user-generated content including the ability to share photos, videos, and comments with other readers. Academic scholars also noted the capacity of social media in helping tourism and hospitality companies to engage potential guests, increase their online presence, and thereby lead to greater online revenues. Dellarocas (2003) also suggested that social media provide tourism companies with unprecedented opportunities to understand and respond to consumer preferences.