REC280 Chapter Notes - Chapter 10: Adventure Travel, Air Canada, Performance Bond

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Travel can be sold at the wholesale level by a tour operator or wholesaler, and at the retail level by a travel counselor. Tour operators sell packages through retail travel counselors and pay the retail travel counselor a commission and sometimes a volume incentive, aka an override. Tour operators are restricted to selling travel arrangements that they have contracted for ahead of time. Travel counselors can sell all types of travel anywhere; lots of canadians work in this industry and are educated (82% have post-secondary education). There is a difference between the terms tour wholesaler and tour operator. Traditionally, wholesalers were intermediaries between the supplier and the travel agency, and no money was exchanged until the actual purchase took place. Most of the suppliers requested pre- purchase to guarantee a low price, and your operators were willing to invest in advance and do this.

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