SPCOM227 Chapter Notes - Chapter 2: Golden Rule, Organizational Communication, Information Overload
10 Aug 2016
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Document Summary
Knowledge of business terms and definitions is expected of anyone that graduates with a business degree. Expected because the ability to use terms in everyday conversation is part of what it means to work effectively. Approaches to organizational communication: communication as information transfer, communication as transactional process, communication as strategic control, communication as a balance of creativity and constraint. View communication as metaphoric pipeline through which information flows from one person to another. This version of communication assumes the following: language allows us to transfer thoughts/feelings from one person to another, speaker and writers insert thoughts/feelings into words, words contain those thoughts/feelings, listeners/readers extract those thoughts/feelings from words. Information overload: receiver becomes overwhelmed by information: factors that contribute: 1) amount of info to be processed 2) rate or speed at which info is presented 3) complexity/amount of work it takes to process info.
