COMM 292 Chapter Notes -Clayton Alderfer, Frederick Herzberg, Motivation
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COMM 292 Full Course Notes
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Motivation intensity, direction and persistence of effort a person shows in reaching a goal. Persistence how long a person can maintain his/her effort: not a personal trait, result of the interaction of the individual and the situation. Level of motivation varies among and within individuals. Theory y assumption that employees like work, are creative, seek responsibility, and will exercise self-direction and self-control if they are committed to the objectives. Intrinsic motivators a person"s internal desire to do something, due to things like interest, challenge and personal satisfaction. Maslow"s hierarchy of needs theory as each need is substantially satisfied, the next need becomes dominant. Physiological hunger, thirst, shelter, sex, other bodily needs lower order needs. Safety security, protection from physical and emotional harm lower order. Social affection, belongingness, acceptance, friendship higher order. Esteem internal esteem factors (self respect, autonomy, achievement) & external esteem factors (status, recognition, attention) higher order.
