Textbook Notes for COMM 296 at University of British Columbia (UBC)

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UBCCOMM 296Tamar MilneWinter

COMM 296 - Class Integrated Marketing Communications

OC121877 Page
14 Oct 2011
31
March 16, 11: the promotion aspect of the four p"s. Getting the right message to the right audience through the right: coordinated to deliver a clear u
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UBCCOMM 296Tamar MilneWinter

COMM 296 - Class 1: Introduction to Marketing

OC121873 Page
14 Oct 2011
39
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UBCCOMM 296Tamar MilneWinter

COMM 296 - Class Advertising, Public Relations, Sales Promotions

OC1218712 Page
14 Oct 2011
24
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UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes -Distribution Center

OC121878 Page
14 Oct 2011
17
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UBCCOMM 296Tamar MilneWinter

COMM 296 - Class Pricing Concepts

OC121877 Page
14 Oct 2011
26
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UBCCOMM 296Tamar MilneWinter

COMM 296 - Class Developing New Products

OC121877 Page
14 Oct 2011
28
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UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes - Chapter 1: Customer Relationship Management, Marketing Mix, Retail

OC272342 Page
15 Jul 2016
6
Overview of marketing (1) define the role of marketing in organizations & list elements of marketing mix. Marketing: the activity, set of institutions,
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UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes - Chapter 14: Logistics, Marketing Channel, The Home Depot

OC272342 Page
15 Jul 2016
4
Marketing channel: set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption; consists
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UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes - Chapter 8: Geodemographic Segmentation, Psychographic, Profit Margin

OC272343 Page
15 Jul 2016
6
Segmentation, targeting, and positioning (1) identify the five steps in the stp process. Step 1: establish overall strategy or objective: segmentation
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UBCCOMM 296Mary SwaffieldWinter

COMM 296 Chapter Notes - Chapter 9: Positio, Value Proposition, Micromarketing

OC8600083 Page
17 Oct 2016
9
Common segmentation bases (*each has many segmentation variables*) Geographic grouping of consumers on basis of where they live (country/climate/urban)
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UBCCOMM 296Mary SwaffieldFall

COMM 296 Chapter Notes - Chapter 2: Root Mean Square, Predictive Analytics, List Price

OC10537713 Page
15 Oct 2016
16
Comm296 - chapter 2 - developing marketing strategies/marketing plan. Identi es a rm"s target market, marketing mix and method of obtaining a sustainab
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UBCCOMM 296Mary SwaffieldFall

COMM 296 Chapter Notes - Chapter 9: Geodemographic Segmentation, Potato Chip, Psychographic

OC10537714 Page
11 Oct 2016
9
Step 1 - establish the overall strategy or objectives. Rst step in stp is to gure out a clear vision for the marketing strategy. Must be consistent and
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