COMM 362 Chapter Notes - Chapter 5: Symbolic Interactionism, Impression Management, Social Comparison Theory
Document Summary
Self-concept: the beliefs a person holds about his or her own attributes and how he/she evaluates these qualities. Self-esteem: positivity of your attitude toward yourself: marketing can influence a consumer"s self-esteem through trigger of social comparison. Real and ideal selves: ideal self: person"s conception of how he or she would like to be, actual self: realistic appraisal of the qualities we do and don"t have, impression management: to manage what others think of us. Multiple selves: number of selves/roles in different situations, some roles are more central than others. Virtual identity: creating a virtual life using avatars. Symbolic interactionism: relationships with other people play a large part in forming the self, as a member of society, we learn to agree on shared meanings, self-fulfilling prophecy. The looking-glass self: process of imagining the reactions of others toward us, reflexive evaluation: when an individual attempts to define the self, and it operates as a sort of psychological sonar.
