COMM 491 Chapter : week4.5.docx
Document Summary
Question 1: assess the strategy and performance of mr. jax, up to the time of the case: mr. jax"s success is directly correlated with eisman and his intial strategy was to work closely with departments and become involved with small details, lead towards gaining support of all small retailers, eisman travelled to europe annually in order to keep up to date with designs, mr. jax had reputation as high quality, classic design apparel with excellent service, larger retailers started to make orders with mr. jax thus facilitated it to become one of the main women"s fashion apparel manufacturer, eisman wanted to expand to u. s since it"s a 2 billion dollar industry, fashion is constantly changing the in states hence the lag of fashion.
