ECON 101 Chapter Notes - Chapter 9: Product Differentiation, Average Variable Cost, Takers

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20 Sep 2016
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ECON 101 Full Course Notes
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Market power - the ability of a rm to in uence the price of its product. A market is said to have a competitive structure when its rms little or no market power. The more market power the rms have, the less competitive is the market structure. The competitiveness of the market is the degree to which individual rms lack such market power. The extreme for m of competitive market structure occurs when each rm has zero market power. Competitive behaviour refers to the degree to which individual rms actively vie with one another for business. When a rm decides how much output to produce in order to maximize its pro ts, it needs to know the demand for its product and also its costs of production. Perfect competition: a market structure in which all rms in an industry are price takers, and in which there is freedom of entry into and exit from the industry.

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