SOCI 310 Chapter Notes - Chapter 2: 1988 Winter Olympics, White Supremacy, Homophily
Document Summary
Adese nationalism and depictions of aboriginality in canadian olympic moments. Great contrast with how fn people are purposefully made invisible in real canada. Montreal (1976), calgary (1988), vancouver (2010) all placed indigenous peoples at the heart of. It"s unfashionable to be racially superior for whites nowadays but what"s been done has been done. Global competitiveness has pushed many nations to treat their image almost like a brand. Thus, canada frames itself within multiculturalism to look fair and equal to all. Aboriginals are used by canada as symbols of its diversity and uniqueness. Territorial branding: nations seek to create value between people and territory. For canada, the olympics was a way to showcase canada as they want to be seen (national identity) Multiculturalism as a defining feature of the nation. Multiculturalism is really a tool by which canada seeks to hide its intolerance, renarrate the story and avoid addressing the deeper seeded issues of colonialism and its effects.
