CMN 2181 Chapter Notes - Chapter 3: Institute For Operations Research And The Management Sciences, Norm (Social), Sage Publications

• School: University of Ottawa
• Department: Communication
• Course: CMN 2181
• Professor: Peruvemba Jaya

Document Summary

Introducing intercultural communication: global cultures and contexts, second edition: shuang liu; zala volcic; cindy gallois; sage publications. It is difficult to have a concrete definition of culture because the characteristics used to denote cultural differences are not universally applicable. There are different definitions of culture, and sub-cultures can be defined by ethnicity, social class, organization, and geographic region. Identification with a cultural group gives us a sense of identity. Cultural identity is a process; it is never complete; it is always in flux, contextual, and subject to transformations. Understanding the term culture helps us to value our won cultural identity as well as appreciate that of culturally different others. Although there are many reasons why we identify cultures and cultural groups, one purpose of such identification is to indicate that groups of people are different from each other. In this way, we recognize differences and value diversity.