CMN 2181 Chapter Notes - Chapter 1 & 2: Communication Accommodation Theory, Cultural Relativism, Ethnocentrism

• School: University of Ottawa
• Department: Communication
• Course: CMN 2181
• Professor: Peruvemba Jaya

Document Summary

Chapter 1 & 2 summaries and glossary terms. Introducing intercultural communication: global cultures and contexts, second edition: shuang liu; zala volcic; cindy gallois; sage publications. Advancement in communication technologies, modern transport systems, global economy, international business, mass migration, and international exchange are major contributors to cultural diversity in our society. Our culture governs our behavior; however, our way of doing may be neither the only nor the only right way. Different cultural customs and practices need to be interpreted in their own contexts. In order to harness the benefits of cultural diversity in our society, we need to develop sound knowledge and skills in communicating with people from different cultures. The study of intercultural communication equips us with the necessary knowledge and dynamic skills to manage differences efficiently and effectively. Human communication is multifaceted in nature, and finding a single definition of communication is difficult, if not impossible; the same is true for finding a single theory of communication study.