CMN 2181 Chapter Notes - Chapter 4: Social Perception, Cultural Relativism, Ingroups And Outgroups

• School: University of Ottawa
• Department: Communication
• Course: CMN 2181
• Professor: Peruvemba Jaya

Document Summary

Chapter 4: the influence of culture on perception external information: people, events, and objects internal information: knowledge, past experiences, feelings. 3: attachment of meaning to data obtained through sensory organs; synonymous with decoding, goss (1995) says people filter information physiologically, sociologically, and psychologically, same situation can be interpreted differently by different people. Suggests that we organize our individual perceptions into clusters. General bias in the judgements of others (e. g. halo effect ) Concentration on individual differences in person perception. Assumes that a person seeking to understand why another person acted in a certain way may attribute one or more causes to the behaviour in question. Attributions driven by emotional and motivational factors. Internal attribution: refers to the inference that a person is behaving in a certain way because of something about that person (e. g. attitude, beliefs, or personality) External attribution: ascribes situational causes to a person"s behaviour. Statement that causes itself to come true by directly indirectly altering actions.