ANT208H5 Chapter Notes - Chapter 3: Steep Hill, Beer In Canada, Sidney Crosby
Document Summary
Ant208 week 3 reading notes january 21st true stories" of canada: tim horton"s and the branding of national identity . Tim horton"s is canada"s largest quick-service restaurant chain, controlling 22% of this sector: it"s longstanding slogan always fresh. Always there. " resonates with its claim to be an integral, indispensable, and dependable part of ordinary canadian life. Canadian identity and culture (2) locating national identity within mundane, sensual consumptive desire (3) capitalizing on the ambiguities of articulating canadian national culture, especially within the context of an officially multi-cultural project. The fair trade coffee drinker conspicuously (clearly) displays his or her political and social consciousness and action in the practice of drinking coffee. How could tim hortons generate a home-grown version of national identity around a coffee brand when. Recent formulations of the social practice of branding emphasize the agency of consumers who create their own brand communities" and use brands to produce a common social world".
