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Chapter 13

CCT225H5 Chapter Notes - Chapter 13: Web 2.0, Digital Divide, Crowdsourcing

Communication, Culture and Technology
Course Code
Gordon Lucas

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Chapter 13 Creating Innovative Organizations
Disruptive Technology
Digital Darwinism organizations that cannot adapt to the new demands placed
on them for surviving in the information age are doomed to extinction
Disruptive Versus Sustaining Technology
Disruptive technology a new way of doing things that initially does not meet
the needs of existing customers
o Tend to open new markets and destroy old ones
Sustaining technology produces an improved product that customers are
eager to buy, such as a faster car or larger hard drive
o Tend to provide us with better, faster, and cheaper products in
established markets
The Internet Business Disruption
When the internet first started, nobody expected it to grow as popular as it is
Evolution of the Internet
During the Cold War in the mid 1960s, the US military decided it needed a
communication system that would survive bombs
Internet a global public network of computer networks that pass information
from one to another using common computer protocols
Protocols standards that specify the format of data as well as the rules to be
followed during transmission
Every university in the US that had defense-related funding installed ARPANET
o Military communication -> communication tool for scientists
o System administration transferred from ARPA to the National Science
No one party operates the internet
Several entities oversee the internet and set standards:
o Internet Engineering Task Force (IETF)
o Internet Architecture Board (IAB)
o Internet Engineering Steering Group (IESG)
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