CCT225H5 Chapter 14: Chapter 14

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT225H5
• Professor: Gordon Lucas

Document Summary

Started as a social networking site that offers members info about independent music scene. Ebusiness refers to online exchanges of information as well where as ecommerce does not. Ebusiness is now in daily aspect of lives. Ebusiness models: ebusiness model: an approach to conducting electronic business on the internet, transactions take place between businesses and consumers, 4 types: Business-to-business (b2b): applies to businesses buying and selling to each other over the internet. Electronic marketplace (emarketplaces): interactive business communities providing a central market space where multiple buyers and sellers can engage in ebusiness activities. Primary goal is to increase market efficiency by tightening and automating the relationship between buyers and sellers. Business-to-consumer (b2c): applies to any business that sells its products or services to consumers over the internet. Carfax, tells you vehicle history reports, now has tv adds, launched partnerships with small dealers and have a referral service where consumer gets 20 percent of revenue from referrals.