ECO100Y5 Chapter Notes - Chapter 10: Budget Constraint, Demand Curve

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ECO100Y5 Full Course Notes
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The utility of a consumer is a measure of the satisfaction the consumer derives from consumption of goods and services. An individual"s consumption bundle is the collection of all the goods and services consumed by that individual. An individual"s utility function gives the total utility generated by his or her consumption bundle. A util is a unit of utility. The marginal utility of a good or service is the change in total utility generated by consuming one additional unit of that good or service. The marginal utility curve shows how marginal utility depends on the quantity of a good or service consumed. According to the principle of diminishing marginal utility, each successive unit of a good or service consumed adds less to total utility than the previous unit. A budget restraint requires that the cost of a consumer"s consumption bundle be no more than the consumer"s income.

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