ECO100Y5 Chapter 13: ECO100 - Microeconomics Chapter 13 Textbook Notes
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Four principle models of market structure: perfect competition, monopoly, oligopoly, monopolistic competition. Products are not differentiated (they are identical) P = mc at the pro t-maximizing output. A monopolist is a rm that is the only producer of a good that has no substitutes. An industry that is controlled by a monopolist is a monopoly. Price is greater than the output at which mr = mc. Produces a smaller quantity than a competitive industry, charger a higher price and earns a pro t. Increases prices and supplies a lower quantity than a competitive industry. Generates pro ts for the monopolist in both sr and lr. Pro ts for monopolists will not continue unless there is a barrier to entry: control of natural resources/inputs. 3. technological superiority: government-created barriers including patents and copyrights. Exists when increasing returns to scale provide a large cost advantage to a single rm that producers all of an industry"s output.