MGM101H5 Chapter Notes - Chapter 12: Mass Marketing, Starbucks, Target Market
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MGM101H5 Full Course Notes
Verified Note
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Involves 4 eras: production era, from the time the first european settlers arrived in canada until the start of. A customer orientation: find out what consumers want and provide it for them, note the emphasis on meeting consumer needs rather than on promotion of sales. The marketing mix: pleasing customers has become a priority for marketers. Setting a price for the product: place. Putting the product in a place where people will buy it: promotion. Promoting the product: these four factors are called the marketing mix because they are blended together in a marketing program, a marketing manager designs a marketing program that effectively combines the ingredients of the marketing mix. Applying the marketing process: notice an opportunity, look into market and do some preliminary research. Identify groups of people who may be interested in your product (they will be your target market: the people you will persuade to come to your restaurant, for example.
