MGM102H5 Chapter 1: Case method
Document Summary
Chapter 1 introductory note on the case method. Written description of a situation usually faced by a manager. Commonly involve: decision to be made, problem to be solved. De(cid:272)isio(cid:374) (cid:373)ake(cid:396)"s duties: determine what problems and opportunities exist, analyze situation, generate and evaluate alternative courses of action, recommend and implement a plan of action. Common frustrations: shortage of good information on which to base decisions, shortage of time to make decisions, uncertainty of how plans will work out, lack of opportunity to reduce this uncertainty at a reasonable cost. Not a single approach but rather multiple variations. Chi(cid:374)ese s(cid:272)hola(cid:396) co(cid:374)fu(cid:272)ius: (cid:862)i hea(cid:396) a(cid:374)d i fo(cid:396)get. I(cid:374)st(cid:396)u(cid:272)to(cid:396)"s (cid:396)ole: guide the dis(cid:272)ussio(cid:374) (cid:271)y p(cid:396)o(cid:271)i(cid:374)g, (cid:395)uestio(cid:374)i(cid:374)g, a(cid:374)d addi(cid:374)g i(cid:374)put. You should: define a problem, sort relevant from irrelevant information, separate fact from opinion, interpret and analyze information, come to a reasoned decision and course of action, communicate your thoughts clearly and persuasively.
