MGM102H5 Chapter Notes - Chapter 2: Peter Drucker, Disruptive Innovation, Knowledge Worker
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It"s possi(cid:271)le to ide(cid:374)tif(cid:455) a(cid:374)d p(cid:396)epa(cid:396)e fo(cid:396) the futu(cid:396)e that has al(cid:396)ead(cid:455) happe(cid:374)ed said pete(cid:396) Drucker, by looking at some of the fundamental changes that are happening now. The marketplace is becoming more segmented and is moving towards more niche. Managers used to use the terms of mass markets, mass values, etc, now they use demassification, with customer groups becoming more segmented into smaller groups the(cid:455)"(cid:396)e responding to more narrowly targeted commercial messages. Markets are moving away from mainstream products and markets and moving towards a number of niches says chris anderson ex. More competitors are offering targeted products, requiring faster speed to. Companies offering a range of products are now experiencing a lot of pressure from competitors offering specialized solutions and beating them by devising novel speed to market strategies ex. Blackberry morphing from a smartphone company to a software company, expands its product offerings to in-car systems, developing softwares for cars now.
