MGM102H5 Chapter Notes - Chapter Chapter 9: Justin Bieber, Brand Loyalty, Bulk Barn
Document Summary
Branding is how companies add value to their products and their businesses: complexity and types of products, how firms adjust their product lines, branding packaging and labelling promotions and problems. Core customer value: the basic problem solving benefits that consumers are seeking: choices between two or more possibilities for selling or producing a product, canada goose: fashion statement or weather protection. Marketers then take these core customer values and transfer them into the actual products: brand name, features/ design, quality level, packaging, support for their product if anything happens to it is very important. Consumer or business related products: consumer products are for ones own personal consumption. Specialty product: products or services that people who desire and take pride in these products will go to great lengths to find the best supplier, ex: hockey sticks or squash racquets. Shopping products and or services: products in which consumers will spend a lot of time comparing, ex: shoes, fragrances, furniture.
