PSY100Y5 Chapter 7: Chapter 7
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PSY100Y5 Full Course Notes
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Thinking of what to say: attention involves focusing awareness on a narrowed range of stimuli or events, selective attention is critical. If involved in high-load tasks, selection is early. In dealing with verbal info, people engage in 3 deeper levels of processing: c. Structural encoding is relatively shallow, emphasizes physical structure of the stimulus. Phonemic encoding involves naming or saying the words. Linking a stimulus to other info at the time of encoding. Linking phobias, caused by classical conditioning, to your own fear. Differences in elaboration explain why different approaches to semantic processing result in varied amounts of retention. The creation of visual images to represent the words to be remembered. Easier to create images of concrete objects than abstract concepts (dress-truth: visual imagery iii. iv. v. High-imagery words are easier to remember that low-imagery words (letter-effort) Imagery provides a second kind of memory code, and two codes are better than one.
