SOC221H5 Chapter Notes - Chapter 6: Precoding, Likert Scale, A.D. Vision
Document Summary
Coding (quan) - labels/titles given to themes or categories a. b. c. Post-coding - recording on a computer spreadsheet, once viewed again. Pre-coding - researcher designs a coding frame in advance to the survey administration (ex. Dis: lack spontaneity/authenticity, no overlap, some categories may not apply. Personal, factual questions - personal information and behaviour (rely on memory) Factual questions about others - last resort only! Factual questions about an entity or event - act as informants about something familiar. Questions about attitudes - structured and questionnaires ie. likert scale. Pay attention to what you want to know - be specific. Vignette questions (closed question) - ethical standards and beliefs. Presenting 1+ scenarios and asking how they"d respond. Pilot studies - pilot shouldn"t be carried out on people who may become members of the sample. Using existing questions - make sure you cite them.
